Role: Creator, Strategist, Producer

Project: Created and launched EisnerAmper’s first-ever TikTok channel, producing every video in-house - from concept and script to edit. Through trend-led content, storytelling, and employee features, I grew the channel organically to 8K+ followers, a standout achievement for a professional services firm.

Impact: Built brand visibility with early-career audiences and established EisnerAmper as an industry innovator on emerging platforms.

Role: Creative Lead, Designer, Community Manager

Project: Transformed EisnerAmper’s Instagram from a campus-only account into @eisneramper_careers, representing professionals at every stage. Managed all creative direction, campaign design, and content strategy.

Impact: Grew the page organically from ~1K to 1.9K followers through storytelling, culture-focused visuals, and consistent branding.

Role: Content Lead, UX Collaborator, Analytics Owner

Project: Led the content strategy and rewrite of EisnerAmper’s career website to better reflect its brand voice and user journey. Partnered cross-functionally on UX, messaging, and analytics setup.

Impact:

• 383K new users (up from 122K YoY)
  

• 908K+ pageviews (up from 420K YoY)
  

• 23% of total job applications came directly from the site

• Organic social ranked among top website traffic drivers. These metrics reflect FY24 - FY25 performance and built the case for the new website launching in FY26.
  

Role: Designer, Writer, Strategist

Project: Designed EisnerAmper’s flagship LinkedIn Life page and expanded the format into six new service-line pages to target niche audiences.

Impact:

• 38K total page views

• 24K unique job visitors

• 6.7K job applications

• 234 influenced hires

These metrics reflect FY24–FY25 performance and built the case for the new website launching in FY26.