Hi, I’m Radhiya, a New York City–based content marketer who creates content that helps people see brands differently.

I’ve built TikTok channels from scratch, rewritten websites visited by hundreds of thousands of job seekers, and turned employee stories into campaigns that change how people think about work. Right now, I do all of that at EisnerAmper, where I lead content and employer brand marketing for a global professional services firm.

Before that, I told stories for nonprofits, fintech companies, and creative startups - producing donor videos that boosted fundraising, campaigns that spotlighted entrepreneurs, and social media posts that made barbers look like rockstars. Each project has taught me how to merge creativity with strategy: blending analytics, storytelling, and design to build digital content that performs and connects.

My work often centers on humanizing brands, but that’s just one part of the equation. I’m equally focused on making content purposeful - built from audience insights, guided by data, and designed to make people feel something real.

Outside of work hours, you can find me Citi-biking throughout the city or experimenting with one of the thousand TikTok recipes I see a day.